Content Curation: A Perfect Tool for Content Marketing
“Curation comes up when search stops working…[and] when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”–NYU Professor Clay Shirky Content...
View ArticleContent Marketing: The Most-used Brand-enhancing Tactic
Marketers have made content marketing the most-used tactic in their brand-enhancing tool box , and are retreating from traditional marketing tactics such as search marketing . According to HiveFire’s...
View ArticleContent Is King: Demystifying The Myth
“I don’t believe in the myth that ‘content is king’, I also don’t believe that it’s the timing of a post, or the credibility of the author that makes or breaks a blog post’s ability to spread like...
View ArticleInfographic: How Content Goes Viral
The Infographic from ProBlogger details out the anatomy of viral content, along with the different types of viral content, the reasons we share it, how it’s designed, the importance of integrated...
View ArticleContent Marketing: The Power of a Good Story
Coca-Cola, Bonobos and General Electric acknowledge the power of a good story. It’s called content marketing, and it’s a mixture of equal parts inspiration, intelligence, technology, and good...
View ArticleHow To Do Content Marketing With Newsjacking
An Art of Injecting Your Ideas Into a Breaking Story. On 16 December, 2012, a young medical student was gang-raped in a moving bus in the heart of the capital city of India. It was a breaking news ,...
View ArticleContent Marketing: Educate, Entertain, Engage And Inspire Consumers
Today, a growing number of companies are spending a large chunk of their marketing budgets to design Content to educate, entertain, engage and inspire their consumers that turn them into loyal...
View ArticleFuture Of Content Marketing Getting ‘Heavy’
Why are all the major websites in each industry producing big content? Answer is simple: because small articles, and light content in general, have no future. In a world where we are overloaded with...
View ArticleContent Marketing: “Companies Must Orchestrate Content in Harmony or Risk...
Content Marketing is a ‘must’ for the success of your business. Today, every company is going all-out to capitalize on content to educate, entertain, engage and inspire its consumers that turn them...
View ArticleHow Good Content Marketing Brings Your Audience Closer To Your Brand
Content marketing is all about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. A good content marketing...
View ArticleHow Content Marketing Is Competing With Traditional Marketing: Infographic
Marketo has posted a new infographic that shows how content marketing is competing with traditional marketing these days. Why should companies use content marketing? Risk mitigation, lead generation...
View ArticleIntegrating Quality Marketing Content With Google’s Guidelines
Remember, every 24 hours, 2 million unique blog posts are published. And this is the reason why Google encourages you to pay very close attention to the “Quality Guidelines“. Following Google’s...
View ArticleContent Curation: A Perfect Tool for Content Marketing
“Curation comes up when search stops working…[and] when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”–NYU Professor Clay Shirky Content...
View ArticleContent Marketing: The Most-Used Brand-Enhancing Tactic
Marketers have made content marketing the most-used tactic in their brand-enhancing tool box , and are retreating from traditional marketing tactics such as search marketing . According to HiveFire’s...
View ArticleContent Is King: Demystifying The Myth
“I don’t believe in the myth that ‘content is king’, I also don’t believe that it’s the timing of a post, or the credibility of the author that makes or breaks a blog post’s ability to spread like...
View ArticleInfographic: How Content Goes Viral
The Infographic from ProBlogger details out the anatomy of viral content, along with the different types of viral content, the reasons we share it, how it’s designed, the importance of integrated...
View ArticleContent Marketing: The Power of a Good Story
Coca-Cola, Bonobos and General Electric acknowledge the power of a good story. It’s called content marketing, and it’s a mixture of equal parts inspiration, intelligence, technology, and good...
View ArticleHow To Do Content Marketing With Newsjacking
An Art of Injecting Your Ideas Into a Breaking Story. On 16 December, 2012, a young medical student was gang-raped in a moving bus in the heart of the capital city of India. It was a breaking news ,...
View ArticleContent Marketing: Educate, Entertain, Engage And Inspire Consumers
Today, a growing number of companies are spending a large chunk of their marketing budgets to design Content to educate, entertain, engage and inspire their consumers that turn them into loyal...
View ArticleFuture Of Content Marketing Getting ‘Heavy’
Why are all the major websites in each industry producing big content? Answer is simple: because small articles, and light content in general, have no future. In a world where we are overloaded with...
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